MGD - The Miller Way
This campaign was all about creating something from nothing. I chose to use illustration to evoke the spirit of the brand without ever showing a product. I illustrated all of these myself and also art directed 8 more with an international roster of accomplished illustrators.
The Miller Way
Miller Genuine Draft
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I illustrated each of these ads and designed a visual library for international markets to follow.
The concept was to create something from nothing.
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Creative Director: Christopher Grimston
Associate Creative Director / Illustrator: Adam Jarvis
Production: Chris Baginski
Agency: The Hive
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