Molson Canadian - Nostalgic T-shirts

This was a real stretch for Molson. It took a great deal of convincing to alter their brand temporarily for this special promotion. For a limited time, each case of beer contained one of these designs. All of them sold out.

Molson Canadian
Nostalgic T-shirts
These 4 designs were the most popular in-case items in the company's history.
I somehow also got away with replacing it with one that I made.
I convinced the client that it would make them feel like "collectors items".
They "bought it."
Anyone who has ever worked on the Molson brand knows how impossible it is to mess with the logo.
This promotional series snapped that rule in half and became a real topic of conversation aound the BBQ.
Produced by The Hive.
Beautiful and majestic
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