These 4 designs were the most popular in-case items in the company's history.
I somehow also got away with replacing it with one that I made.
I convinced the client that it would make them feel like "collectors items".
They "bought it."
Anyone who has ever worked on the Molson brand knows how impossible it is to mess with the logo.
This promotional series snapped that rule in half and became a real topic of conversation aound the BBQ.
Produced by The Hive.