Nestlé / NFL Superbowl Merchandising Kits
Retail POS sales kit.
As an official sponsor of the NFL and the Superbowl, Nestlé developed a diverse and comprehensive point of sale offereing. To ensure successful executions, this Merchandising Kit was produced so that sales reps could communicate best practices.
Confectionary is a competive category.
The kit and the program were both very successful in carving out presence.
