Nestlé NFL POS

Promotional Superbowl Point of Sale campaign for Nestlé and the NFL.

Nestlé is an NFL sponsor of the Superbowl. This program required 2 phases and several pieces of POS. I worked closely with Stan McCaulay to develop all of these pieces.
Account Services Steve Slinn
3D Retail Store renderings : Neal Bridgens
Ice cream Freezer Stadium Conversion
In the winter retail season, Nestlé required a conversion of it's ice cream freezers to support confectionary sales. This stadium design was a successful treatment that required minimal investment.
Merchandising Kit
To assist with the successful activation of this Superbowl program, I designed a package that illustrates the best practices. This was a useful tool for sales reps in the field.
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