Mountain Dew - DEWmocracy - Code Red
Video for online promotion.
Contest video
My kids and I teamed up to enter this contest for Mountain Dew. DEWmocracy is a chance for consumers to vote for their favourite trial flavour and ultimately have an effect on which one goes to market for good.
My Nephew is 13. He helped us come up with the idea and assemble a script. Although the kids don’t fall into the demographic, they certainly appeal to my nephew’s group. They loved the idea, and helped us to rally attention for Code Red and this video.
We had a blast making this video. Now we need your help. Click on one of the images below and like it. Thanks.
