Nestlé Drumstick - Transit ads

Outdoor transit ads for The Blue Freezer Quest. A Nestlé Drumstick promotion where consumers have a chance at winning $100,000.

Blue Freezer Quest
Transit ad campaign
Copywriting
 
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I wrote the copy for this series of subway ads. Targeted at young student commuters.
Asking them:
 
"What would you do with $100,000?"
 
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